Meet The Staff

Al Waab Farm has assembled a team of experts in all aspects of caring for, breeding, training, showing and marketing our Straight Egyptian Arabian Horses. We have many decades of combined experience with horses and are always available to answer questions and help learn about the unique Straight Egyptian Arabian Horse! 


The Al Waab Farm staff is comprised of the hardest-working, most dedicated team to be found!

Executive Director - Shari Williams


With 9 years of experience in business management and marketing, Shari has made her mark working for and alongside both national and international brands in Australia and the United Kingdom. Specialising in strategic planning, finance management, communications, marketing,  project and people management to name but a few.

Shari brings exceptional business skills to Al Waab Farm. While having grown up on an Arabian Horse breeding farm in Australia, Shari has a love and great understanding of the breed, she also has the ability to take and combine these skills and experience, along with her true passion for all animals, and apply them to her role here at Al Waab Farm.

Shari has a BA in Communication-Public Relations & Organisational Communications from Charles Sturt University, Australia.

Equine Relations Manager  - Ashraf Shartouh

Ashraf Shartouh joined Al Waab Farm in 2006 as assistant operations manager. He worked in this position until 2017 when he was promoted to operations manager. Prior to his appointment at Al Waab Farm, Ashraf Shartouh worked for the Syrian Arabian Horse registry from 2000 until 2004.

Ashraf has a private Licence in Agriculture Engineering (Ruminant Reproduction),  he brings to Al Waab Farm experience in agriculture and general farm management. The friendly and helpful Ashraf manages our stallions’ busy stud books, schedules semen shipping, and also assists in event planning, including horse presentations and open days! 

Marketing Director - Jenni Ogden


Jennifer Ogden has worked in a freelance position for Al Waab Farm for the past 8 years, she joined the full-time team in the middle of 2018 as head of Marketing and Promotions. Jenni is a well known equine photographer, videographer and breeder of The Arabian Horse, having bred horses that have won major championships around the world, she brings many years experience in the Arabian Horse industry to the Al Waab Team.


Jennifer is also a graphic artist, fine artist and illustrator and designed the Al Waab Logo and also this website which features many of Jennifer's photos.

Head Halter Trainer/Horse Management - Frank Holloman


Frank Holloman joined the Al Waab Farm team as the resident trainer in 2011. He has worked with horses all his life and has had a passion for Arabian horses since he was nine years old.


Frank did his initial professional training with Michael Byatt Arabians, working for Arabco/Michael Byatt Arabians for 12 years off and on and then 2 years fulltime before leaving to start his own successful training centre.


Frank has a wonderful report with the horses and is a dedicated professional that makes his work his life.



Head Performance Trainer - Elouise Lando


Elouise is a Rider, Trainer and Coach from the Yarra Valley in Victoria, Australia. Elouise began riding before she could walk and fell in love with showing and dressage at an extremely young age.

By the time Elouise was a teenager she had already acquired many champions, Supremes and Australian champion titles in multiple disciplines including Side-Saddle, Western and Arabian Costume. Elouise was the Australian Arabian Youth of the year three consecutive years and then Young Ambassador of the year when she was 18 years old, winning her an exchange trip to New Zealand. 

Elouise has since gone on to Aquire her Australian Arabian Judging Qualifications, Along with her Equine Teaching and Coaching Certificates.


Head Veterinarian - Odilon Marquez De Oliveira


Originally Joined Al Waab Vet Team in December 2016. He is from Ituiutaba/MG, Brazil, and he has a Bachelor's veterinary degree (Veterinary Medicine) from Federal University of Uberlandia (MG) 2010.  He Postgraduated in Equine Reproduction (IBVET -SP) 2012. and also in Equine Nutrition (Faculdade de Jaguariúna). Residence in Equine Reproduction at Equine Reproduction Center TOK - SP (2011/2012).


Prior to joining Al Waab Farm Odilon worked for several years at Haras Lumiar (Lumiar Stud Farm) and other farms in the regions of Distrito Federal and Goias (Brazil). Odilon also specialises in Equine Dentistry. 

Veterinarian - Gabrielle Bueno de Almeida Goncalves Amorim


Gabrielle joined Al Waab Farm in 2016, she is originally from Sao Jose dos Campos/SP, Brazil. Gabrielle has a Bachelor's veterinary degree (Veterinary Medicine) from The University of Brasília (UnB/DF) (2016). She completed her internship in Theriogenology at The University of Illinois (Urbana-Champaign)/USA.

Gabrielle has specialised in theriogenology, neonatology and general clinic for the  horses, and also works with Odilon in the area of reproduction and embryo transfer.

Reproduction Lab Techs - Mahendra Kapate & Tabrez Ahmed TN


Mahendra Kapate (Mahesh) joined Al Waab team in 2011 as a Vet Technician, he is originally from Nagpur, India. Mahesh has a diploma in Veterinary Science and Animal Husbandry in 2007, Nagpur Veterinary University. Prior to joining Al Waab Farm Mahesh worked in Mumbai Equestrian Club from 2007-2009, then moved to Dubai (UAE) to work in a horse breeding farm from 2009-2011. He has a great deal of experience in horse reproduction, neonatology and clinics.


Tabrez Ahmed NT - Joined Al Waab Farm in 2010 as a Vet Technician, he is originally from Dharwad, India. He is also very experienced in horse reproduction, neonatology and clinics.

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